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What are Trademarks? A trademark protects your company’s unique brand products or services. It is a type of intellectual property (IP) right which distinguishes your unique brand product or service from other competitors in the market. A trademark can be used to protect your business name or aspects of your brand. Trademarks can protect a […]
A trademark protects your company’s unique brand products or services. It is a type of intellectual property (IP) right which distinguishes your unique brand product or service from other competitors in the market. A trademark can be used to protect your business name or aspects of your brand. Trademarks can protect a logo, phrase, word, letter, colour, sound, smell, picture, movement, aspect of packaging, or any combination of these elements.
Registering a trademark offers several significant benefits:
Trademarks can take various forms, including:
These different forms are referred to as ‘kinds’ of trademarks.
When applying for a trademark, you need to specify the goods and/or services the trademark will cover. This is crucial as it determines the scope of your trademark protection. Goods and services are categorised into 45 different classes. You must choose the correct class because you cannot add new goods and services to an application once submitted. If you choose incorrectly, you might end up with inadequate protection or face denial of your application.
Duration: A trademark application takes a minimum of 7 months to register and lasts up to 10 years before renewal is required.
1. Pre-Application Service ($330.00)
2. Standard Application ($250.00)
IP AUS Requirements: To apply, the following information is needed:
Navigating the complexities of trademark law can be daunting, but Aylward Game Solicitors are here to assist you every step of the way. Our experienced team offers comprehensive services to ensure your trademark is adequately protected and your application process is smooth and efficient.
Choosing the right trademark is crucial. We help you:
We streamline the application process by:
Maximise the value of your trademark by:
With Aylward Game Solicitors, you gain a dedicated partner committed to safeguarding your brand and supporting your business growth. Our expertise ensures that your trademarks are well-protected and that you can focus on what you do best—running your business.
A trademark is a type of intellectual property that protects your company’s unique brand products or services, distinguishing them from competitors.
Registration provides legal rights, exclusive use, and the ability to deter others from using your trademark. It also allows for monetisation through sale or licensing.
Trademarks can be words, shapes, images, sounds, colours, moving images, aspects of packaging, or combinations of these.
Goods and services are divided into 45 classes. Choose the class that best describes your offerings, as it determines the scope of your trademark protection.
The process involves examination, publication, and a possible opposition period. It takes a minimum of 7 months and lasts up to 10 years before renewal is required.
The ™️ symbol can be used on unregistered trademarks, indicating a claim to rights. The ® symbol is used on registered trademarks, indicating official registration and stronger legal rights.
A registered trademark lasts up to 10 years before renewal is required.
By understanding and utilising trademarks effectively, you can protect and enhance the value of your brand in the marketplace.